PwC at Cannes: Driving creativity
Cannes Lions International Festival of Creativity 2023
PwC had an exciting time at Cannes Lions 2023! We hosted a series of sessions around generative AI, metaverse, customer experience, advertising and more. And if you couldn’t make it to Cannes in person, we brought the festival to you through our unique metaverse experience.
Check back for updates and key takeaways on the hottest trends from Cannes this year to help accelerate your marketing agenda.
PwC experiences at Cannes Lions 2023
PwC x Virbela metaverse experience
This year, in addition to having an on site experience, we extended our presence into the virtual world. Working with metaverse company Virbela, a custom virtual environment was created where users could explore the French Riviera via their web browsers.
Learn more about PwC’s Metaverse services
What inspires creativity at PwC?
“How do you drive progress through creativity?”
CJ Bangah
PwC US Principal & IAB Relationship Leader
“Start with a strong vision, and back it up with the details.”
Emmanuelle Rivet
Vice Chair, PwC Global Technology Leader
“Embracing and experimenting with emerging tech such as VR and AI, help me further appreciate what is possible.”
Samrat Sharma
PwC US Marketing Transformation Leader
“I’m collaborating with a diverse team to deliver on our client's mission.”
Larissa Meek
PwC US Co-Chief Creative Officer
“By harnessing the creative potential within us all, we create a common thread that unites us all.”
Sam Tomlinson
PwC UK Media Leader
“I’m an ultra-runner…so I believe you can achieve anything with persistence.”
Roberto Hernandez
PwC Global Metaverse Leader and Chief Innovation
“By fostering the magic that results from the combination of innovation, industry expertise, and human ingenuity.”
PwC is named a 2023 Indigo Design Award winner in website design for its Customer Loyalty Survey
